MONSTER PARTNERS WITH MILES DAVIS PROPERTIES, LLC AND J&R ELECTRONICS (NY) IN CELEBRATION OF INTERNATIONALLY RENOWNED MUSIC ICON'S 85TH BIRTHDAY

-- Fans Can "Meet & Greet" Members of Miles Davis Family and Special Guests at J&R Electronics, and Preview New Monster "Miles Davis Trumpet" Headphones --

New York, NY, May 26, 2011 - Monster, the leading manufacturer of advanced consumer electronics accessories and high-performance headphones, and creator of the acclaimed Miles Davis Tribute™ and upcoming Miles Davis Trumpet high-performance in-ear headphones, is proud to announce it is joining forces with Miles Davis Properties, LLC and J&R Electronics to celebrate the 85th birthday of internationally renowned music icon Miles Davis, with an open to the public all-day celebration on Thursday, May 26, at J&R Electronics (23 Park Row downtown Manhattan). During the birthday celebration from 6:00PM to 7:00PM in the jazz department, visitors will have an opportunity to "meet & greet" members of the Miles Davis Family including son, Erin Davis, daughter Cheryl Davis and nephew Vince Wilburn, Jr. In addition to the members of Miles' immediate family, many of the renowned musicians who have associated with Miles over the years, have also been invited to attend. Fans will be able to preview the upcoming Monster Miles Davis Trumpet headphones and enjoy a custom-made specialty birthday cake. In celebration of the 85th milestone, fans who purchase Monster Miles Davis Tribute headphones from J&R Electronic on May26th will not only receive a copy of the seminal Kind of Blue 50th Anniversary CD, but also a prerelease copy of Sketches of Spain in HD Headphone Surround.

Following the J&R Electronics event, Noel Lee, the Miles Davis family, Sony executives and special guests will attend a private celebration to honor the renowned musician and bandleader.

Noel Lee, the Head Monster, noted: "Our celebration on May 26th will kick off a year-long Monster celebration of Miles Davis' life and achievements, and Monster is privileged to be working with the Miles Davis family and J&R Electronics for such an important 'milestone.' From his uniquely personal music to his style, attitude and artistic integrity, Miles' contributions literally cannot be understated. It's especially fitting that we are holding the celebration at J&R, which has a longtime connection to the jazz community. If you love jazz, chances are you may have purchased music from J&R, either online, from a catalogue or at one of their many locations. Our hope is that by publicly celebrating his life and music, we will be able to help keep the spirit of audacity, exploration and virtuosity alive in new generations of listeners and musicians."

Vince quote: "Miles Davis Properties, LLC wishes to whole-heartedly thank Noel Lee and the entire Monster family. The Miles - Monster partnership encompasses two extraordinary messengers of modern music. We can't wait to share this with all of the Miles fans across the globe."

Miles Davis Trumpet Headphones: World's Smallest Drivers, Reference-Quality Audio

The new Miles Davis Trumpet in-ear headphones feature a uniquely jazz-inspired style, with aesthetic cues taken from Miles' trumpet itself, including mouthpiece shaped earpieces and a striking gold/brass finish, with a Miles Davis silhouette and etched signature on the cord. The headphones also come with a special magnifier that allows users to better see the miniature laser-etched Miles Davis signature and Monster logo on the trumpet housing.

Designed in every way to be as revolutionary as the iconic musician, Miles Davis Trumpet headphones are precision-tuned to reproduce the subtle nuances and unique acoustic tones of jazz. Most notably, they feature the world's smallest drivers. Their reference-quality audio is made possible thanks to key Monster innovations, including a new design that allows the earpiece to rest more comfortably and deeper within the wearer's ear canal, enabling a perfect fit, superior isolation and ultimate performance, so all music can be heard with exceptional clarity and presence.

J&R Electronics

Joe & Rachelle Friedman opened their first music store on Park Row in New York City in 1971, where they sold vinyl LPs of the current chart-toppers. Since that time, the business has expanded steadily. J&R now covers a massive city block across from City Hall Park in the heart of Downtown Manhattan. The stores are a "must-see" for many tourists and a "must-shop" for New Yorkers in the know. J&R Music & Computer World not only sells an incredible array of CDs and a vast selection of top computer goods. J&R has developed a loyal base of customers around the world through catalogues and through JR.com (launched in 1998). In fact, J&R is the only company to receive two separate "Retailer-of-the-Year" awards. In 2010, Joe and Rachelle were inducted in to the Hall of Fame by the Consumer Electronics Association, and recently received the 2011 Independent Spirit Award by the National Association of Record Merchandisers.

ABOUT MONSTER

Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally "make music sound better." Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod®, iPhone™ and iPad™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including "Turbine Pro™ In-Ear Speakers™," the first in-ear headphones geared for use by music pofessionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.

Explore the world of Monster at www.monstercable.com.

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